A trademark can be a sign, symbol, letter, figure, name, drawing, numbers, sounds, or any graphic representation that distinguish goods and services from those manufactured or sold by others and to indicate the source of the goods.

A mark can also be an advertising line or phrase, with distinguishing purposes for goods and services, not dependant on Copyright protection.

A mark protection registration request can be National, International and Communitarian.

Registration of a National Trademark is valid only in Portugal.

Registration of an International Trademark offers a trademark owner the possibility to have his national trademark protected in several countries (almost 70) due to the international procedural mechanism offered to country members of the Madrid Agreement or Madrid Protocol.

An international mark so registered is equivalent to an application or a registration of the same mark effected directly in each of the countries designated by the applicant.

Registration of a Communitarian Trademark grants its owner the possibility to have his trademark registered in 25 countries of the European Community and grants the registration equivalence in each of the 25 countries (including Portugal)

Registration Grants

Trademark registration grants its holder the exclusive right of use over the trademark and entitles its holder the right to object and exclude (stop) third parties from any use of the registered trademark or any identical or similar sign, in goods and services made in many manners, without his previous consent, in which consequent similarity use might lead consumers to implied affiliation.